Removing Barriers
Providing an option to translate content, or ensuring browser add-ons or apps are able to translate your content, removes access barriers for:
Visitors who speak a language other than English
Multilingual visitors who prefer to read in a language other than English
Automatic translation tools are more useful and efficient than the site visitor trying to translate the information themselves. Very often, for those who speak a language other than English, a child in the home averaging 4th grade level is providing a translation.